Change is the essential process of all existence.
Spock, Star Trek
Belief 1: AI will be ubiquitous.
AI stands to transform more than just software. It has the potential to become the unseen intelligence embedded everywhere. From smart homes recommending the perfect temperature to vehicles anticipating traffic patterns, AI won't just be something we use – it will be woven seamlessly into our everyday lives. This convergence with other emerging technologies promises a future brimming with new possibilities.
Belief 2: Hardware needs to be re-engineered.
The true power of AI lies not just in code, but also in its physical manifestation. This demands a fundamental rethinking of hardware – chips optimized for neural networks, devices designed for intuitive interactions, and sensors built to gather intricate data, all in a way that's respectful of privacy and stands to facilitate the augmentation of human intelligence.
Belief 3: Communication will be complicated.
Ironically, one of the biggest challenges for AI is communicating its own value. Its benefits can be both subtle and significant, and sometimes categorically rejected. Translating complex algorithms into easily digestible value propositions, while addressing legitimate user concerns about AI's limitations, requires nuanced strategies and cross-disciplinary expertise.
Belief 4: Marketing should be re-aligned with product lifecycle.
Marketing for AI products and services is destined to blaze a new trail – one that prioritizes clear and honest communication of real-world benefits at launch, and seamless onboarding and ongoing engagement fueled by data insights. AI products and services continuously learn and improve, and marketing must adapt alongside them, creating a dynamic cycle where marketing fosters understanding and adoption, while user experience fuels continuous product evolution.